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This Concept Map, created with IHMC CmapTools, has information related to: Consumer Behavior, product brokering is Deciding what product to buy, Roles of people in the decision process are Decider, Model in Online environment with purpose of helping vendors understand how a consumer makes a purchasing decision, Purchasing -Decision Model includes Roles of people in the decision process, Roles of people in the decision process are Initiator, merchant brokering is Deciding from whom buy a product, Model in Online environment is help vendors understand how a consumer makes a purchasing decision, Consumer Behavior find more information in the linked file, Roles of people in the decision process are User, the ways a decision to purchase can be made are merchant brokering, Roles of people in the decision process are Buyer, Consumer Behavior has Purchasing -Decision Model, Purchasing -Decision Model is A link to the picture, Decider is The person who finally decide to buy the goods., Consumer Behavior is studied in Model in Online environment, the ways a decision to purchase can be made are product brokering, User is the ultimate consumer of a product, Roles of people in the decision process are Influencer, Purchasing -Decision Model is the ways a decision to purchase can be made, Initiator is one who 's opinion is sought when a purchase decision is being made.